There's more and more people countering the retaliation, which is absolutely necessary to take this fear away. Some people came out with a net-positive in the past, and by the looks of it this may become the norm soon - I won't tell too much, but it's a topic intensely discussed in some groups, and very important to quite a few big accounts.
If you follow the curangel trail, join our discord to point us to received retaliation downvotes and we'll take care of it.