On the other hand, what about people who genuinely have something of value to share and want to reach trending in order to reach a wider audience?
Decline rewards, or at least burn/donate-to-dao.
If the value is in what you are sharing, and that's why you want to promote it, then you don't need to get paid back from the reward pool for doing so.
Fair enough, although I feel some people would still downvote as a knee-jerk reaction without reading what will happen to the rewards
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Nothing can happen to something that doesn't exist.