Yeah, it has some great purposes besides a doomsday scenario.
This project needs much more publicity
Why do you think so? It's certainly well-known from the perspective of scientific institutions, and most universities that offer some agricultural degree has already deposited the seeds from their region. I mean, it's great that people know about it, but I don't really think it needs a PR campaign.
Not so much a PR campaign but just a general awareness. People are woefully uninformed about these types of projects. This one in particular case actually interests people and they have no idea. I just think there is no harm in getting news out about projects that benefit the species cross culturally. Everyone seems to agree for once on this idea and that good will can foster further global projects.