A recent study on India Nutritional Supplement Market by KD Market Insights provides analysis of various factors that can affect the market share. The titled report " India Nutritional Supplement Market: Market Size, Trends, Share & Forecast 2018-2023 " broadly covers the analysis of key market drivers, challenges and trends and gives a better understanding about the forces that shape competition within the industry.
Nutrition supplements are substances that provide adequate amounts of essential nutrients required for the better functioning of human bodies. It contains vitamins, proteins, herbs, meal supplements, sports nutrition and other related products that are used to improve the nutritional content of the diet. They are added to the diet to boost overall health and energy, provide support to the immune system and reduce the risk of illness. The Indian nutritional supplement market is expected to reach USD 6.24 Bn by 2023 growing at a significant CAGR of 16%. India is an ideal location for manufacturing of nutritional supplement products because of the availability of natural products, good quality fruits and vegetables, and world-class research and development (R&D) facilities. With India set to become the most populated country in the world, there exists a vast potential in this market due to an increasing consumer base as well as rise in disposable income.
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The Indian nutritional supplement market is classified by type of ingredients and by type of end users. By type of ingredients, it is further sub-classified into vitamin, protein, amino acid, enzyme and botanical supplement. By type of end users, it is further classified into infants and adults. Botanicals supplement grab the highest market revenue among nutritional ingredients due to extensive use of herbal medicines in the everyday diet.
Key growth factors
Increasing awareness regarding nutritional care and access to information, rise in disposable income, hectic lifestyles, growth in organized retail and e-commerce, leading to the accessibility of the nutritional products in the market, and the use of traditional herbal medicines are some of the key growth factors in the Indian nutritional supplement market.
Threats and key players
Lack of proper standardisation has been a significant challenge in the market and has resulted in the offerings of the products which are not up to quality standards. Other factors such as counterfeit products and high cost of raw materials are some of the challenges present in the Indian nutritional supplement market. The key players operating in the dietary supplement market are Amway Corporation, Himalaya, Dabur, GlaxoSmithKline, Herbalife Nutritionals and Danone Nutricia.
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Table of Content
Chapter 1: Executive summary
1.1 Market scope and segmentation
1.2 Key questions answered in this study
1.3 Executive summary
Chapter 2: Nutritional supplement market in India – market overview
2.1. India market overview – market trends, market attractiveness analysis, geography-wise market revenue (USD)
2.2. India – market drivers and challenges
2.3. Value chain analysis – nutritional supplement market in India
2.4. Porter’s five forces analysis
Chapter 3. Nutritional supplement market in India - by type of ingredients
3.1. Vitamin supplements- Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
3.2. Protein supplements - Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
3.3. Amino acid supplements - Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
3.4. Enzyme supplements- Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
3.5. Botanical supplements - Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
Chapter 4. Nutritional supplement market in India - by type of end users
4.1. Supplements for infants - Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
4.2. Supplements for adults - Historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), key observations
Chapter 5: Competitive landscape
5.1. Amway Corporation
5.1.a. Company snapshot
5.1.b. Product offerings
5.1.c. Growth strategies
5.1.d. Initiatives
5.1.e. Geographical presence
5.1.f. Key numbers
5.2. Himalaya Drug Company
5.3. Dabur
5.4. GlaxoSmithKline
5.5. Herbalife Nutritionals
5.6. Danone Nutricia
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