Traffic: Posting on traditional SM while including the link to say the "original" piece of content here on Hive does attract new users. 1. Having a generous follower base on traditional SM obviously helps. 2. Once a potential new user lands on Hive the struggle of signing up and understanding the platform (which is far from being intuitive) begins. Using Google Analytics and other measurement tools to reward accounts for their onboarding efforts (success) and for generating traffic is definitely a good idea.
Quality content: That's a highly debatable topic. Is a post with what you had for breakfast with five emojis underneath a quality post? And yet some of these generate two digit rewards here on Hive; a similar trend we see on Insta or Tik Tok. I think communities are a good option to tackle the concept of quality content. The initiative Leo started to reward authors who win contests within communities provides an interesting guideline and filter for future projects.