Many communities say they want fresh content that's not already written about online. This is the problem, because people search the internet for answers to their questions, whether it be how to do something or about a travel destination. We need to supply answers to those questions and get that content high up in the search results of search engines.
We need to compete with platforms that supply those answers, like YouTube if we want to become valid. Posting a photo album of your vacation with little useful information for your readers is not doing that. I don't know you, so your family trip is not of interest to me. Tell me something to help me make a decision to visit the same destination or not.
That's what will bring people here. On top of that it's free advertising that's way more effective than any ad you pay to run on the big web2 platforms.