Shopping is an activity that is done for a specific purpose such as to buy goods that include daily needs or for stress relief. The number of online stores today due to the times and the development of speed and internet technology, making online shopping to be one option to shop. Although there are shortcomings or weaknesses, but shopping online can also provide its own advantages for consumers.
Some of the weaknesses obtained from online shopping include:
You can not test or know the quality of the goods you buy directly because you only judge from the displayed photos and the description of the product.
If you are unfamiliar with the goods you buy and the procedures for purchasing, paying or refunding, will bring harm to you.
Not all items can be returned.
Goods received are susceptible to damage due to several factors one of which error when delivery for example fell.
Vulnerable to fraud
However, by doing online shopping, you will also feel some advantages, such as:
You will not feel tired and sore because you only need to open an online shop site and choose the goods you want without having to move from one store to another store.
You save more time because you can do shopping in a short time.
There is more choice of goods so you have a large selection of items.
Many promos and discounts are given
You can visit many online stores around the world without any problems as long as you have an internet network.
Shopping becomes faster. You just visit the online shop, pick the goods, pay and wait for the goods to come.
Goods can be returned in accordance with the conditions specified.
Of the advantages and disadvantages as well as the number of items promoted in the online store, making most people choose to do online shopping. However, with the online shop can also cause negative and positive effects.
One of the positive effects that can be developed is the effect on business sales and business development. With an online store, someone who owns a business or a good business that previously has an offline store or not, will help the sale of a good product or service offered unlimited by the place as long as the place has an internet connection. For entrepreneurs, online business can increase sales turnover to reach certain targets.
The negative effect of online shopping is that consumers have consumptive life. This is because the number of good products or services offered online at an affordable price, either in the promotion or because of discounts. A person who can not restrain himself or shop without calculations will choose goods and buy goods that are not really necessary but because the product is limited and only valid for a certain period, then the consumer will buy the goods for fear of not getting the goods same.
Online shopping done without careful planning, will also harm you in financial arrangements. The amount of goods purchased would require a fee that is not small so that if done without calculation, the money should be used for certain purposes, will be used only for shopping purposes. To prevent such consumptive nature, self-containment of purchased goods, financial planning and discriminating needs are desperately needed.
How do you drive traffic to your online store?