It can be kind of hard to tell sometimes on steemit if people are being serious or just throwing around junk comments so I wasn't sure. In some ways I imagine it could be more easy to use like a traditional social media platform, but it's still going to be decentralized and reward users with crypto. It's being built on EOS and will be able to plugin to other dapps created to work with it. I can't say how it will work for a blogging platform yet as it's launching on the 15th, but I don't think that has anything to do with experienced bloggers or inexperienced bloggers. Reading the white paper leads me to believe it will actually be a great platform for experienced bloggers as you can sell add space on your blog for cypto if you choose.
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Agreed the "real bloggers" comment kind of struck me wrong. I'm not a fan of advertisements, but I think empowering people to sell ad space on their own page for cypto is a great way to promote quality content and earning potential without basing it entirely on whale opinions. If a company likes what you have to say and wants to buy an ad on your page and you agree with the company and don't mind promoting them, then I think it's great to allow that choice to users. Taking the investment incentive away from producing tokens and paying oneself and putting it more towards selling attention is pretty interesting and one of the biggest reasons I think this platform has a shot to disrupt blogging/social media.