Since you ask "where is the problem" I answer:
The problem with promoting ONO on Steemit is the same, as if Apple is promoting Samsung cell phones. If someone from Apple would be doing that, everybody would question his sanity.
But here on Steemit it seems cool if everybody is posting anything as long as ONO is a part in it. You see the absurdity?
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I'm not Steem, or a Steem employee (and neither a ONO employee), so your example is wrong.
btw, Steem should be very happy to have a competitor (even if ONO is not strictly a competitor) because competition in a new market is very useful for everyone in that market. competition in a new market creates new customers and makes the market bigger. everyone with a basic knowledge in economy knows it.
Yes, tell it to Nokia.