Business suicide is what I would call it and if you were a shareholder you would be rightly pissed. There has been too many agendas of late and I see it as a phase and the wokeness will disappear because people have had more than they can stomach of this crap.
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While they couldn't do it publicly I would imagine the higher ups at Bud were seriously pissed off at that woman that made the call to "lose the frat boy image." Frat boys buy a lot of beer and hold a grudge.