PDATA: Revolutionising How Personal Data Are Collated And Reward Customers

WHAT IS DATA
"Data" as a word was first used in the 1640s. Interpreting data to mean "transmittable and storable computer information" was done in 1946. The expression "data processing" was first adopted in 1954.

Data and information are often used for one another; however, the degree to which a data set is informative for someone depends on the extent to which that person has left it aside.

Data is a set of information collected in order to enhance research, experiment and draw logical conclusions from the data analysed.

DATA COLLATION PROBLEMS
On regular basis, big companies collate data from the citizens in order to understand their customer's nature, from which a conclusive products can be produced to meet the needs of the customers. But as the world develops and technology advances, getting distinctive customer's data became very difficult because many companies out there produce same products. This high demand for data grew data brokerage to 250 billion USD per year. The data brokerage industry experienced a tremendous growth of 13.5% in the past 4 years and is expected to grow at the same rate during the next years as they are involved, out of secrecy, selling citizens data information to companies at high charges.

Over time, the customers got to know about databrokers, hence begin to give false information in order to protect themselves and families.

Lastly the current system of data collation is obsolate, opaque, uncontrollable and unregulated thus violating customer's privacy.

Pdata is here to provide better solutions to the problems mentioned.

WHAT IS PDATA
Opiria is the first market based on the Ethereum blockchain for the secure and transparent purchase and sale of personal data. The Opiria platform allows consumers to create a passive source of income by monetizing their personal data. Companies can buy personal data directly from consumers. The PDATA token is the currency that expresses the value of personal data.

THE SOLUTION
Pdata's platform enables and ensures the following:

Consumers have full control over the collation and usage of their personal data.
Consumers have access to control with whom they share their personal data.
Consumers get adequate reward for the provided personal data.
Personal data will be directly from consumers to companies with middlemen been eradicated.

The PDATAtoken puts a value in personal data and creates a path that expresses that value. Consumers can create a profile on the Opiria platform and start to disclose personal information or grant permission to collect their personal data, (e.g. a browser add-on, a smart phone application, wearable and smart devices or through surveys). They can decide which data they report in the Opiria database. The more they reveal, the more their profile becomes precious. Companies can ask consumers for permission to access their personal data disclosed via the Opiria platform. Consumers who agree to provide their data would trigger an intelligent contract between the consumer and the company. On this basis, the consumer is paid with PDATA tokens and the company receives the required personal data.

An important advantage of Opiria compared to current databrokers is that the Opiria and PDATA tokens allow companies to meet directly with consumers; this allows the acquisition of very specific personal data that otherwise would not be available at the moment (for example, the monitoring of wearable data, the use of the smartphone or tracking behavior and ocular navigation on the web). This provides great added value for companies.

Companies already using the opiria platform for data collation are Audi, P&G, VolksWagen, intel, Nissan, BMW to mention but a few.