My Problem
I’m a google user (who isn’t now a days?) and I rely on a lot of Google products, but I’m also loosing faith in Google because they keep putting out half baked products then when not enough users use them they kill the products. I’ve moved away from Microsoft two years ago due to privacy concerns and the unethical rolled out of Windows 10, and it was easier because I was already heavily invested in the Google ecosystem.
This is where my problem comes in, because I’m so heavily invest in the Google ecosystem I’m kind of stuck, there really isn’t any other platform with equivalent services to Google for me to move to. Sure I could build a server and run something like OwnCloud on it and have most of the things I need, but that requires me to spend a decent amount of money, and posses computing knowledge I don’t have (though I’m sure I could learn).
Now if I want a managed suite of products like the Google services one thing I’m going to to look for is staying power, I’m sure there are a bunch of companies trying to offer all the services I want, but will they be around in five years? I’m guessing the answer is no. So whether I like it or not it looks like I’m going to have to bow down to our corporate overlords for these services.
So while I’ve been on the hunt for a new corporate overlord I came across Amazon AWS and found that they offer a lot of the same services for their business clients, but they don’t offer the free services like Google. Don’t get me wrong, for a low monthly fee I’m will to pay to get what I need, the problem is AWS seems a little scattershot and really is more focused on business, so it really doesn’t fit my needs.
The Realisation
All this got me thinking, Amazon already have the basic infrastructure to take on Google, with a little work they could beat Google at their own game and relegate back to what they started off as, a search company. Right now Google is building up ill will by pushing out half baked products, killing beloved products, and being notorious for their lack of customer support, and if Amazon were to take things they already have, AWS, Prime services, and Twitch and put them together into a consumer grade offering, they could start pulling users from Google.