I think people often making the mistake by equating the idea of commerce to making something non-pure.
Commercial aspects can be needed and desired depending upon how it is done. Of course, the practices we see today certainly do not fit into that category. However, if users are profiting from what is taking place and those interested in the products/services are benefiting, then I think it actually uplifts the entire system.
True true.... Well I for one am excited for our chains future...