Wow! I'm not yet a parent, but watching my almost six month old niece grow has taught me a lot. Another thing I think which makes children not listen is if the parent or guardian also don't listen or if they contradict themselves, their actions being different from their words.
Generally we become by beholding, and so if a child sees it long enough, he or she becomes it. The problem is that we don't know how long 'long enough' is, so it has to be a lifestyle. That's why children sometimes prefer car keys or remotes to their toys. They don't see you play with the toys you give them, instead you are always with the keys, phones or remote control.
They follow what they see. Most times.
I want to be a mummy, but each day I am reminded of the huge responsibility parenting is.
Well done to all good parents!