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Never heard of it before this moment, and I've been here a year and know pretty much anybody who builds things and logs in now and then. So it's either very very new, or poorly marketed or just abandoned. No idea.

Do you think this is something that should be brought to the attention of other witnesses as an abuse of the Steem blockchain?

Nah, let it play, it's decentralized after all. But on a scale of none to no, I rate it a solid meh, in my opinion. Its like zappl - the site for people who cannot self-restrain their post links and need a twitter clone to make them think hard about how to shorten their one sentence post. Or dmania, full of memes, that you could have just posted on busy or steemit. I don't get the need for a dozen places that all do the same thing in the end, post and comment, but with a bunch of different places to go, that all largely land you back on steemit anyway at some point.

meh. don't see the need for it.
abuse? not yet, but give it time....

Well stated! Cheers and Happy Friday!