What is PATRON?
patron is an intermediary for businesses, influencers and followers to use this application for a common good. With certain parameters that facilitate the work of these people. It is a recent developed business model where private households and even companies can share their belongings with other people in the community. An example would be Airbnb where people can rent their private homes to other people to earn a little extra when they are for example on holiday.
Back to Patron. It is build on the Etherum blockchain technology enabling to create a standard and common cryptocurrency used within the Patron ecosystem.
Patron serves as a platform to connects influencer's to sponsors and marketers who needs the authority and influence of these celebrities and famous and talented persons in their specific fields to help market their products and services to these influencer's persons targeted audiences and followers which will also leads to an increase in sales these marketers goods and services,because those social media influencers followers are targeted individuals. Who truly believes in the influencer vast knowledge on that particular products niche.
How do influencers benefit from using Patron?
Patron's support also facilitates the hiring process through a totally transparent process because it is a blockchain.Influencers or Host are people who have an impact on social networks and have an audience that follows them and is attentive to everything they share. They have a lot of social impact and are hired to do marketing to different companies. Now with Patron these businessmen will be able to contact the influencers directly which can increase their capacity of reward.
Token
How do businesses benefit from using Patron?
The first one is the “influencer” who provides exclusive and individual content on several social media channels. He will get approached by sponsors to promote (sometimes exclusive sometimes not) their products as a brand ambassador on his social media accounts.From the point of view of the entrepreneurs they will have the availability to use the platform to locate the influencers according to the market they want to attract. In addition it allows them to locate the Host according to the number of followers, their capacity of commitment and reputation.Business saves a lot on marketing budget by working with patron, because they can connect to their target audiences with an inexpensive budgeting, whereby increasing their returns on the marketing (R.O.I). By using patron social influencer in their marketing strategy can help them to reach their target audience quickly which helps to increase their brand and business awareness and also help in quality leads for their business
Factors which evaluate the worth of the influencer
Patron created an evaluation scale of three criteria to provide a visible and easy to understand pricing model. The first consists of the number of followers the influencer has on his channels. The next one is the engagement level between the influencer and the following base and the last one is the reputation which the influencer gets from the followers.
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