This will be an ongoing contest as long as there is enough support for it bringing in entries. That means resteems and other promoting by everyone as we all have different contacts. You are a great addition to the promotion side...glad you are joining in the fun.
Think right now the contest more of less pays for itself or close enough. Even if I am loosing a little the contest is worth running. My main deciding factor will be if people are willing to participate. And so far the reaction of people willing to help others has been great!
Wrote this comment earlier today and it just sums up my thoughts on the contest:
The contest is only an outlet to let the community show how amazing they are. Really I haven't done anything except give all the amazing people willing to pay it forward a platform and some structure so they knew how to go about paying it forward.
I hope I get you many entries. I will be bugging people even more!