On graphics cards and the Nvidia side of things, I was always told that EVGA were the premium brand. However they skimped on the 1070 I got in terms of cooling to the extent where they had to offer exchanges. Before that I had been on MSI and they were flawless. I’d recommend going with them as a brand, keeping an eye out for the Twin Frozr fan equipped ones.
EDIT:
SSD - the Samsung Evo series is the one.