I guess one of the reason, will be for OpenLedger to increase in trade volume. At the moment, it is almost impossible to trade in OpenLedger. The volume is too low, and for most traders looking to short, it is very common for the graph price to hit the desired price, but in most cases, their BTS do not get sold.
One scary factor will honestly be security. If coins get stolen in this 16days, all projects by Dan and Ned will be affected, greatly affected. Steemit happened once, and that should be it. If it happens again, the hopes of Openledger becoming a mainstream exchange will be gone, and a fair share of Bitshares and Peerplays supporters will probably go as well.