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I think the planned the launch before the World Cup.....smart idea I would have done the same thing. It should give it a gr at jumpstart.

Feeling like you missed out on this idea? Just think of anything that hasn't been decentralised yet and jump on that one 😉
Yes, this is a smart idea as gambling is quite big all over the world. Great opportunity with the World Cup and then the regular season in the domestic leagues start soon after that. Only a matter of time before they branch out to other competitions like NFL, NBA, NHL, MLB, etc.