I think people forget there are good rewards and bad rewards. The proper behavior need the proper reward! The problem is in too much focus on good rewards regardless of bad behavior. Rewarding behavior conditions patterns.
How do we reinvent this wheel?
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Yes, there are many rewards for behaviour that have led to the incentivizing of bad. Every gets a participation award is one that has led to a generation of people who expect prizes for any types of behaviour.
With a hammer? :)
Yes, entitlement is another word you use often that resonates with where that generation's mind is at too! I was on the losing team in every sport I played in. I would have thrown a trophy for losing in the trash!
Throwing the Hammer Down!!!