I don't really like the word shill/shilling. Alright, it's quite often true if we think about the amount of bitconnect reflinks we've seen in the past few months or all the twitter/YT personalities who get hundreds of thousands of $ to talk good about some random project but people seem to heavily overuse it in the cryptospace.
Shilling for steemit would be something like "You can mindlessly power up with all your cryptomoney(or fiat money) cause nothing can go wrong." While obviously anything can go wrong, and you don't do that.