Words are not magic literally, but language and word symbols have a "magical" effect in that they influence us through "summoning" imagery and "invoking" emotions in our consciousness that influence our thinking and behavior. That's some powerful shit :) Thanks for the great feedback.
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Haha, powerful shit indeed, but not unchanging and not universal. In that sense they are magic indeed, just not permanent magic spells. I guess I need to modify this borrowed expression I like so much now ;)