Lol, I wanted to write about this topic. : )
Yes, there is an "direct emotional reaction to the problem of poverty", nicely put.
When someone is rich because he/she earns well or his/her family earns well, it is regarded as unfair, while when someone is intelligent or beautiful, it is regarded as his/her accomplishment. Social norms are often very inconsistent.
Actually, I've posted yesterday about human life value philosophy, if the topic interest you I'm looking forward to discuss it with you. : )
You can do it, the issue of equality definitely gives more, this is just a small pamphlet for all the content that there is about this.