Fair enough. I'm more in what you would call the sociological field--I call it the continental philosophy side of things. So yeah, I would contest you can logically say something purely descriptive--except within one's world obviously. (Which is meaningless in this discussion, actually part of the problem.)
I absolutely agree with your thoughts on change there. Thinking is essential, but a re-evaluation of what thinking is might be even more essential. My personal answer lies more in the realm of post-Lacanian matrixial thinking a la Ettinger. But I guess we shouldn't open that can of worms here ;)
And yes, I am writing a book about this atm. And no, it's not done yet ;)