I'm not totally sure what this is about, but I have seen stuff with people boasting about being 'alpha males' that seems to mean eating meat and 'real' milk rather than alternatives. I thought milk was for babies? I don't eat meat and pretty much gave up dairy milk.
There are loads of scams out there. I get so many spam emails trying to sell me miracles. I've managed to avoid losing money to suck scammers so far, but I worry for people who are more vulnerable to it.
you nailed it... basically there are these "alpha male gurus" out there scamming dudes who are a little too naive for their own good.
This whole thing is a rabbit hole... an ugly one at that... if you start looking up these names.