Being good doesn't usually bring much to a person. Society wants people to be good, but I've rarely seen good people treated well. Good people are often seen as weak and not given much respect.
Despite all the negativity, being a good person and remaining a good person makes a person feel good.
I must be a good person after all! :D
oh nooo....
I am not sure if it makes people feel better, even if they identify as good. Suffering while watching others succeed is always hard.