About this mission
In our Mission with Heineken, we want to see how you enjoy your Heineken in everyday life situations! The product should be in action! Real settings in which people enjoy the beer. It can be in a bar, the kitchen counter while you are cooking or wherever you love having your Heineken beer! So for all you photographers and Heineken fans out there, this is a quest for Heineken insta-worthy beauty shots. Shots that make you thirsty. And shots that you yourself would want to share with your own friends.
Whether it is Heineken original, light or 0.0% Make sure to show either the glass bottle or the can :)
Photograph the product how you usually enjoy it: day or night, with or without food, with or without friends, bottle or can, Heineken original, Light or 0.0%. Just go to the supermarket and do what you normally do, but now emphasize the beauty and refreshing elements of the bottle or can (you can use a water spray).
Tell us your true story!
You should ALWAYS:
Make the bottle look “fresh” (try using a spray bottle)
Pictures need to make sense. Real life situations. Makes more sense that you drink indoors than in the snow for example (if people are drinking, caps, for example, should be off)
No need to point the logo towards the camera. We are looking for natural, real-life shots.
Never show cars or roads
Always show 2-3 bottles. More bottles in photos, will not be approved
Including people is preferred.
Playing with light through the bottle is a nice touch.
No empty bottles
No landscape sceneries and no nature shots
Sports are acceptable as long as it's on tv
No animals
No holiday themes
DO NOT put the beer in a glass. We want to see it in a can or a bottle.
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https://www.foap.com/brand/heineken/mission/heineken-occasional-lifestyle-imagery