There is no doubt that any institution whatever its objectives and whatever the purpose of its establishment must deal in one way or another with individuals, institutions and various institutions 0 Public relations in the field of application is an effort to influence the public and their vacancy to the institution by persuasion because public relations believe the importance The views of the public are a distraction to him all the places that help him to form a sound and sound by providing him with the facts and encourage him to express those views to draw in light of their policies.
The public can be defined as: "a group of people distinguished by special behavior and their members are bound by certain ties." The group was more homogeneous, and many sociologists tended to define the audience as "a conscious group composed of more than one individual And the public in general are a group of people may be a small group in some cases, but in most cases it is a large group and in both cases are grouped by certain positions affected by and affect them.
The concept of the public expands on a small group of people in most cases and divided the masses of the institution into two main types:
External Audience: A source that represents all employees within the institution ie employees, employees and employees who work in the institution
Internal Audience: The public directly or indirectly connected with the Foundation and the external audience in turn is divided into:
Public audience: represents all categories of external audiences that indirectly relate to the organization
- The public (or private): represents the groups that deal directly with the institution such as women or men or reviewers and others 0 They constitute an "important" part of the external public, and in general the institution is usually "two large audiences interact with them, there is our internal audience and there is also" We must satisfy these two types of audiences