This year, user data privacy has become a major concern, and rightfully so. It is difficult to ignore the Facebook data breach that allowed an outside third-party to use more than 50 million users’ data for political campaigning. Cambridge Analytica targeted voters with perfectly tailored and personalized ads to essentially help Donald Trump win the election.
To make the matter even worse, none of the Facebook users knew their data had been compromised — they never consented to their data being used by anyone. The US Federal Trade Commission is already investigating Facebook’s lax privacy policies, but the real problem lies elsewhere.