A leading European on-demand transportation platform, Taxify, has rebranded, with change of name to Bolt and a new logo.The changes bring the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.
The Chief Executive Officer (CEO) and co-founder of Bolt, Markus Villig, at the unveiling, said Taxify was launched five years ago with a mission to make urban transportation more convenient and affordable. “Our first product was a taxi dispatch solution that gave the company its original name,” Villig said.
The Estonian-born tech company has evolved in leaps and bounds since its inception and now serving 25 million customers in over 30 countries globally, making it a leader in Europe and Africa. It was also the first company to bring ride-hailing and scooter sharing together in one single app and is currently working on expanding the scooter sharing service across a number of European cities.
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