Facebook's 2nd quarter sales totaled billion won, exceeding 2 billion users a month,2007

Facebook has released its 2Q earnings on Oct 26 (local time). The company recorded sales of 9.32 billion dollars (about 10.4 trillion won, or 38 billion won), up 44.7% from a year earlier. The number of active users per month was 2,060 million, an increase of 120 million over three months.

Although the results are slightly higher than expected by brokerage houses, the sales growth curve is slowing as advertising space for news feeds is becoming saturated. Quarterly sales growth is steadily declining from 59% in the second quarter of 2016, 56% in the third quarter of 2016, 51% in the fourth quarter of 2016, 49% in 2017 and 45%

Facebook's revenue for the second quarter was $ 3.89 billion, or 71% higher than last year. As Google received huge fines from the EU, its profits declined and Facebook outperformed Google in its first quarter earnings. Facebook has 20,685 employees, an increase of 43% over last year and continues to expand. Spending has also increased significantly due to marketing, acquisitions and technology investments.

Facebook advertising revenue totaled $ 9.16 billion, with mobile ad sales accounting for 87% of the $ 8 billion (about $ 8,904 million). The proportion of mobile advertising revenue increased from 84 percent last year.

Facebook's subsidiaries and service users are also continuing to grow. There were 700 million users of Instant Messaging Monthly, 1.2 billion of Facebook Messenger, and Watts App Messenger exceeded 1 billion users a day.

Mark Zuckerberg, one of Facebook CEOs, has talked about some of the measures it is preparing for slowing sales growth due to saturation of ad space. Facebook Messenger, and subsidiary services will be able to generate more advertising revenue. Together, video content, especially original content produced by Facebook, will attract more users and become a new ad space.