It was "a moment," for sure. The only time I listen to commercial ANYthing is that 15 minutes to and from work.
Feels like 2017 was the year where cryptos went from purely being "Monopoly money for nerds" to something more tangible. And, as you said, people who know something are now part of the dialogue. And the default setting is no longer "oh, it's just a scam!"
But it also made me think of how quite a few (many?) of us who live inside the cryptosphere perhaps become really focused and end up creating our own little echochambers... where we don't get exposed to what the "outside world thinks" very often.
Example: I try to pitch Steemit to fellow content creators because I know it's awesome... but it's an uphill battle. Maybe I should start simply asking people what they know about "digital money" and simply listen to their concerns.