Wonderful Russia #03 / Igromir 2017 and Comiccon Russia 2017

Don't you think that the industry of interactive entertainment this year gave us nothing new? The crisis of the development seen for a long time, but what to say about the industry, if major of the year press conference Sony and Microsoft into showing videos with virtually no comments? The German Gamescom also ceased to impress or delight.

Our favorite domestic Miners have always been dependent on the biggest events of the year. Exhibition for the third year in a row combined with Comiccon, and the attitude of some companies to Russia is surprising. Microsoft has something to show, and to find Xbox One X is unrealistic. Sony looks modest because of the huge popularity in Russia. But greatly intensified the company's technical sector. Suddenly, I want to note a very high level of their development! Details in the report!

In their expectations from the exhibition I have shared the idea that we want to see greater involvement of technology companies in the activity at the exhibition. They were presented before, but the activity was not all. This year things have changed greatly for the better.
The cyclical nature of history is impossible to miss. Once upon a time, the first virtual reality helmets was so wild part of the entertainment industry. that they have forgotten about. After many years, VR has made a huge step forward and has taken its place. The same is happening lately with the gaming laptops. I remember my surprise when 8 years ago when ordering individual system unit, it came to gaming laptops. It was a pain: all I can get is medium-high graphics settings and a half hour life of the battery. Today eSports battle or run top games on high settings became a reality.
Demonstration of these technologies before, but have now moved to another level. Finally, manufacturers of machinery and technology are spending a lot more activity.
They managed to attract the attention of the most unusual solutions in the field of modding, custom cooling and amazing design.
Sometimes stands not attracted the maximum attention due to small mistakes. For example, here. But all this stuff that however many will complain about.
It is not surprising that people at these booths were many. The main activity lotteries moved from the stands Softklab, Sony, 1C, Akella, Beech (return me back) to Asus, Intel, MSI, Lenovo and others.
Huge stand, loud music, contests, fun pastime on a huge stand of a manufacturer of gaming peripherals, laptops, smartphones and more. And all this at a gaming Expo. Who would have thought that people would be interested.
And in fact, look closely: it's not the students who once were ready to do anything for freebies! Young boys and girls who don't look like typical nerds. They love to dig in the balloons in search of prizes.
ESports for several years is moving forward by leaps and bounds, kills the development of single-player games. I want feedback, but this is only a dream. Is it any wonder? Of course not. Surprising in itself, the attitude of people to eSports at the exhibition. Like anything new, but fun to eat. And notice one thing: if you were at IgroMir few years ago, your visual memory to remember the basic color associations: dark blue - Playstation, green for Xbox, white with red or red with white - Nintendo Wii, Wii U, and so on. What now? Red-black - ASUS, and here is a black with acid green Razer. And you immediately understand that here all is not WHAT you're playing, and WHAT.
All the red-black colours in this technical world are being used very often. Such an aggressive fashion, but does not create any uniqueness. There are large companies, and there are those who like to rush in eyes. Surprisingly, none of them tries to be memorable. But know how to entertain!
The appearance of new names from old brands also enjoyed very much in demand. Lenovo had previously made a show of his gaming series, but now they moved from the red Y on the logos to yellow. And so easily recognizable! For comparison I'll tell one moment from the shops. Network MediaMarkt in the world has red logos, red design, red everything. But in Russia at the time of their arrival was a major red network MVideo. To avoid associations with the competitor and for the brand recognition they have changed color only in Russia. And guess! So if Lenovo in Russia is yellow and black, it will learn and see from a distance.
In Lenovo clearly understand that they are not the only one who tries to use the letter Y in different variations.
What a colorful character, by the way!
There were those who need to learn to show their technology and attract attention. Freddy Krueger and sexy girl - this is not something that can attract attention to the stand Zowie from Motorola. Indicative of the lack of activity and interest. I even took off a considerable distance.
Here, just quietly played by families.
Intel showed somewhat weird. Everything seems to be fine, everything's cool, the processor of the highest level in the world. But there is one thing.
When you want to impress huge inscriptions on the 18-core CPU, and offer to play a game with very poor graphics, then something went wrong. And even virtual reality glasses will not save.
Technology itself is very good, but I can't help feeling that manufacturers do not know what the self to do and where to develop. Don't know how to attract buyers.
That is the reality of the whole exhibition: in this time in the first place and with the greatest attention to talk about technology companies. I have separately show the many beautiful and unexpected options for modding. But more on that another time.
Modestly in the corner was a small stand with very beautiful designs consoles PS4.
Much attention was drawn to kits for football fans. It all started with the registration under Spartacus, and moved on to other popular clubs of Russia and the world: Dynamo. Lokomotiv, CSKA Moskva, Krasnodar. There are foreign teams such as real Madrid.
Football was at the stands. Sony has regularly offered to roll the ball on their consleg, but this time it was on the stand... Nintendo! Suddenly, the soccer competition was seen on the stand, which became the basis of Nintendo Switch.
Very strange decision to close all console in a box and offer to play for the most convenient version of the controller. Why? The positioning of the console is to be portable, to be able to share with your friends, play on two detachable joysticks! Where the fan that moves the console around the world? Where is he? Stand Nintendo a huge minus for the show its console. I even play it did not.
The return of Blizzard to our exhibition happened on time. After leaving Wargaming in the past year was boring. Computer-gaming giant decided to roll up with projects for Heroes of the Storm Owerwatch. Both are not new, but very popular.
Attention was attracted in all possible ways, including a gorgeous cosplayers. By the way, the photograph of the girl)
The saddest genre of recent years - race. The next Forza will again remain a large project. but not a mass. Project Cars 2 is also not to say that cool. Some major innovations not not only the exhibition, but also in the industry.
You can argue with me, calling Gran Turismo Sport, but it does not bring in the world of gaming anything new. She was, is and will be the most realistic, the real and the most difficult race. Her tightened VR, making it even steeper, but otherwise no change.
So gradually we went over to the Sony stand. It was less than expected. Sony is only popular in Russia manufacturer of consoles. The company is sells its new PS4 Pro, successfully promoting helmet creates a new exclusives. I want to scold them on a number of points, but in whom you can compare? The competition between Microsoft and Sony is now in the same weak condition as iOS and Android. There gautami and operating systems, neither one nor the other to create new and good in the last couple of years. There is a similar situation. And in Russia, and even Microsoft gave up. They were the most powerful technical characteristics of the console and just stand there!
Astana only thank the Japanese, who are trying to create and publish projects with good stories, interesting single player gameplay, and other joys of the average gamer.
Even Sony unexpectedly continued the old tradition with rooms and shows. but the project in the room was one of those that watch like this is not desirable)
Who knew he played the new Far Cry 5 in a comfortable environment and with virtually no queues. who did not know, he was standing in a long queue on the original stand projects Ubisoft.
The French at this time were modest, but with games. A new Assassins Creed, the Far Cry, a new Crew. All there. Quietly, calmly, without features.
Very large in size and the number of game points stand 2 Destiny seemed somehow weak. The game deserves attention, but to show it... In my understanding this project at the exhibition do not understand. It is necessary to take, but in a press day there was a problem.
The problem looked like this. Stand seemingly ready, but not running. It reminded of the old years are still in OCE, when the first day was conducted in a large building and had nowhere to play and what not.
Another fashion trend in 2017 - a massive shift to video. I think that in 2016 somewhere in the subconscious of millions of people, there was a shift. What was popular was just unreal top. Now only the lazy does not stream, it does not fit the video, not watching the channels on YouTube. Maybe I after some time I will try myself in this direction. And while the fact: stand YouTube gaming recorded the young audience.
And the specific as always Comiccon!
And then I ask the question: what can you tell? Exhibition and sale of the same. Drew attention to the increase in the number of lamps unusual shape.
Huge popularity gaining Lama! Them a lot and everywhere. There is even a shop specializing in them. you can correct me that it is Alpaca, but is a word not everyone knows. In simple words: Lama - more wild and short-haired animal, and Alpaca - domashnee and bred for wool. But there is still a few of these types of animals: vicuna, for example. It is curious that biological genus of camelids. And spit they, too, know how)
The most boring booth of Comiccon - star wars. There is no big deal. The feeling that work just on the popularity and his audience.
There were more fun and unusual stands. Murder on the Orient Express allowed to sit on the couch and use the Internet.
There were such tales. Cool, but without activity.
Enough and open spaces that are left empty. Some were busy with cars, but I in the past didn't call it a good decision.
As always, a lot of people took pictures with cosplayers. About them I will write a separate report in the gallery format.
That's probably all.
It's time to take stock. IgroMir 2017 fell short of my expectations. The exhibition is not in the best condition, the process of format change and mass movement of people from IgroMir on Comiccon continues. It's not bad and not good. It is a reality. A huge plus to companies and technicians. They occupied a space and performed perfectly! Gaming companies thank that they are. It is a pity that Microsoft is missing. and Nintendo failed. So Sony, even with a small stand out of competition, and so want to top consoladate are trying to conquer our audience.
And anyway I still have hope that next year will be steeper)

And how do you fair? It's not too late to go!

Stories about the last exhibition you can find in my blog at "IgroMir".

Thank you for your attention! Stay tuned!