Unsure if the term is correct, but I've heard some locals use "Yuppie" for people who who move in and buy everything making it more expensive for locals and try to make this place like the one they left. :-)
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Yuppies don't move to the country.
What you are getting in the Southern Appalachian area is the direct result of Asheville's popularity and cheap vacation land, sold off to unsuspecting northern / California transplants with too much money to burn.
Of course, it could be a little bit of the preppers stuff. American Redoubt set off a land grab in that area.