There's actually a lot of use cases you could launch with a hive engine token. The price of launching a tribe doesn't help but beyond that its basically endless what you can do. You could even code your own tribe front end by scratch. It's basically a matter of how much time/money/expertise you have.
This is NOT the same person/team as the steem photo token. That token was a very basic front end and also dumped a lot into the market. This will be more dynamic and investment based without the big dumps no pun intended. Hope you enjoy the project.