The combination of photography and design emerged, in language, one hundred and fifty years ago.
Digital photography is an art of personal vision where they tell you a story and show you a photograph from a point of view. It basically works to create a moment to attract the receiver (client or consumer). A good design will always have a great picture that teaches you to look inside and develop your own points of view.
The photography applied to the design, taking the visual language, is the composition that is made with different elements and digital media, focusing important parts that help to compose a scenario that communicates a meaning or a story, improving with the appropriate design tools such as " Photoshop "or" Illustrator ".
Currently, the ability to project and communicate a subject through a static image makes photography one of the most important elements in society and in Graphic Design: A well-selected or captured photograph at the right time can generate an impact longer visual, reinforce the idea that is being talked about and even tell a story on its own.
Thanks to its high level of iconicity, photography for marketing purposes helps to facilitate the identification of a product or service, its benefits, its uses and / or the target audience, and is an important part in the positioning of a brand. .
Currently there are many ways to get images to illustrate the ideas that a brand communicates in their interactions in Social Networks; from the stock of images that can be accessed through a license, to photographs taken with a smartphone camera as the only tool. However for an image to achieve the desired impact, it is necessary to ensure the quality of the frame and take into account that each client has an editorial style and specific characteristics, so it is important to stick to that personality.
When selecting an image identify the topic addressed and what we want to reflect is fundamental, well says the saying that "An image says more than a thousand words", and to a large extent this selection will depend on the level of impact achieved.
In conclusion, the photographs should convey the message clearly and directly, have the best possible quality and support the strategy of the product or service that we seek to promote. In this sense, the talent and creativity of the photographer is an invaluable factor.
THE IMPORTANCE OF PHOTOGRAPHY
Photography is important because it is who represents us the history of man before the world, in addition to representing, it helps us to know that world from which we are distant.
In itself, several qualifying adjectives have been assigned to the definition of photography, such as: that it is an informative potential, this leads us to the fact that it is a good method of knowledge since it has a potential of connection with communication. Photography can also be used as a method of knowledge, since there are people who are visual, that is, who learn through the image. Interpretation of the world is another feature that is added to photography, that is, it shows us a face of the world from which we do not have total access, sometimes, we can present a false image, idealistic, not real, the sadness of this is that there are people vulnerable to all the images that marketing presents us today in days. Photography is two-dimensional, it is abstract, it works in a large part as memory, it is a register, it is art, it is a representation of what is in front of us, in a few words, it is magic.
Great work, super creative!
Great photo. Continue also. At you all to turn out.