I’ve been sharing my photography on Unsplash for the past 4 years, here’s what I found.

What is Unsplash?

It’s a website where photographers can share high resolution images, make them publicly available for everyone for free even for commercial use and for personal use. It was created in May 2013 by Stephanie Liverani, Mikael Cho and Luke Chesser in Montreal, Canada.

Four months after creation they hit one million total downloads, and a year after they had more than a million downloads per month.

Last month 2400 photographers joined Unsplash and shared 25'000 new images (not just snapshots, some really good photography).

Now there’s 400'000+ high resolution images hosted on Unsplash which are shared by 65'000+ photographers from all around the world.

Visitors in the last month viewed 4 billion photos and pressed the download button 17 million times.

The average Unsplash photo is viewed over 600'000 times and downloaded over 4000 times. No other social network can give you those numbers.

Some of my most appreciated images were viewed over twelve million times and downloaded a little bit more than 125'000 times.

Unsplash is massive, and it’s (currently) one of the best places to get visibility for your work as a photographer.

The problem with social networks

People and specially the new generation are becoming incredibly lazy. The attention span is lower than ever and we get stuck in nasty dopamine loops. We literally need to check our phones multiple times a day.

Social networks make us think we need to post new work often to get good engagement and get noticed. The truth is that great experianced photographers take a year or more to publish new projects (for example Nick White “Black Dots” or Gregor Sailer “Closed cities”). Good work will always takes time, and it will always be noticed.

We all fight for attention, for likes, for numbers,for grades that will not bring us anything good. We are in that aspect devaluing our own craft by over-sharing and by being tricked into becoming marketing tools for brands.

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