I've had similar concerns. Will authors be okay with multiple versions of their content all over the internet? Should we be thinking about adding a canonical URL to Steemit posts so they call point back to the same source? This is probably a larger question regarding the overall blockchain approach. New tech, new challenges.
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I think being that the whole point is that multiple versions are already all over the internet is part of how it becomes censorship resistant is achieved. It also is how a system like this has the scalability to become as big as facebook. And finally, by making this possible, developers like xeroc are helping it grow, because 'canonical' does not apply to the website, but to the blockchain. Everything after steemit.com is an address on the blockchain.