There is plenty of crap here but it is the same as any other website. We have to wade through it to find the quality. My partner is a copywriter and a very well paid one living on the beach here in Panama.
I think the profession has legs but it has changed like everything else. I am just happy that the years of writing for SEO are coming to an end. Thank goodness for semantic search.
You and me both - I am so goddamn happy that SEO is pretty much dead in the water at this point.