A college assignment , long ago, was to write a poem based upon the 12 Power Words. These words were considered a trigger to get people to buy a product. Presumably, the more power words in the advertisement, the more likely the consumer was to act.

I am certainly no poet. But here is my response to the assignment:

12 Power Words

Bennett 1992

What satisfaction in new?
What strength in guarantee?
What stability in money?
What certainty in proven?

What safety in discovery?
What security in saving?
What salvation in love?
What sanctuary in health?

What sustenance in easy?
What spontaneity in safety?
What sentiment in results?

What steadfastness in you?