Thank you. Yeah, @angelveselinov realised that most writing groups do not focus solely on poetry, and create Steemit Poets United. The group is relatively new, and I got lucky that last week's curation post got enough rewards so that I could reward our poets! Someday this week we will also start organizing a poetry contest, to which the rewards will be more defined and concrete than this curation. I would suppose exposure is always more helpful than SBD rewards in the long-run, but hopefully both will keep increasing :D
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SBD rewards help get attention so these can be a good thing. Ultimately it is all about attention. I remember entering many poetry competitions when I started here almost a years and a half ago. Even won a couple of them. It did help gain viewers and followers over that time.
I enter my fair share of contests myself. Half of my SP comes from these contests, if not more than half! They also introduce us to great communities, so hopefully, by the contest, people recognize and are aware of our group!
The SP helped me a lot when I was starting out. It's still helps out even today. And yes I think it will assist you with brand recognition. Best of luck.