I think that simply the name "Pokemon" is much more attractive and enough to attract many into trying this game. If you heard "ingress" for the first time, you will forget it very easy. I didn't play, when I was little, with Pokemon cards, but I still like Pikachu and I want to try it out just because of this reason. :D
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I like your point! But there are so much pokemon stuff so they needed that little extra/something new, to catch that boom!
Yea, you're entirely right. It also helped their idea of making it so interactive.