well, as soon as Pokemon Go came out, it has been taking the world by storm. Currently, about 15 million people play it. I think there are many reasons why it is so popular, here are some of them:
1 There has not been a popular android game since Clash of Clans, which came out 4 years ago.
2 Everyone knows what Pokemon is. Unlike clash of clans, Pokemon was around since the '90s, So a lot more people have heard of it, and know what it is
3 It's simple to play. All you really need to do is catch Pokémon, evolve, and battle. Anyone can play it.
4 AR. There hasn't been an AR game since ingress, which came out six years ago, and some people wanted to play a new AR game.
5 Who wouldn't want to play an AR Pokemon game, especially if it was
really popular.
6 It's Pokémon!
I think the Pokemon branding is far more pervasive and popular than most people believed. Just a few weeks ago, you'd be considered a geek or childish to play Pokemon. Now it's the cool thing to do lol. Amazing how fast that changed.
agreed
It's weird isn't it, everyone was raving about AR and nobody took it anywhere. Now we have Pokemon Go... Let's see if this does anything for AR beyond the game itself.
CG