Nice read. These movements are lead by people who know exactly what the differences are. The antifa group is being given "anti-fascist" identity, while being virtually fascist. The loud groups of "protestors" are lead by paid agitators, who are basically spreading divisive hatred. The real goal is to stop the pro liberty movement that is bubbling up. The alt-right crap was used to label the opposition for antifa. Spectrums of "conservative" leaning groups have been lumped together as "alt-right". It was Hillary Clinton in her campaign who, as far as i know, was the first to use this term. Her opposition is liberty, small government, low taxation...etc. Which is the opposition of progressives, aka fascists, who seek to capitalize off our productivity. In a nut shell most members of these movements have zero clue what they are really supporting, and only through the proliferation of knowledge can we open pandora's box, releasing the masses from their own intellectual dismay, ala a red pill.
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The term predates that. I recall seeing an interview of self-described alt-rightists on YouTube well before either party had selected their candidate; I had heard the term bouncing around before that, and watched the video to try to understand what it was about.
But, yes, once it became clear that the alt-right definitely had some unpleasant traits, the Clinton campaign was glad to use it as a smear.