Another excellent post... and yes, I agree that the desire for change ideally comes from our own internal moral compass. That said, in a world of sheeple (many of whom are guided by a fear/reward system) it may be more functionally viable to make healthy more attractive to the pocketbook and unhealthy less attractive. It's a bit like psychiatry... pharmaceuticals are no panacea to solve mental illness, but they can center and ground patients to the point where they are temporarily conscious enough to be able to even look at the underlying problems in need of addressing.
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That's what truth is for. One root of why we are where we are, and the problems we have, is due to a lack of care for truth (apathy, which allows ignorance to persist). Thanks for the feedback.