I like to engage and have discussions. Some may call it arguing...but that may just be a cultural thing. In the Indian culture, that's just a normal way of having a discussion.
Feeling targeted or attacked makes people more likely to reject the information or message.
But, when I feel like I'm being attacked, it is much harder to see the other person's point of view.
Indeed it is harder to calm ourselves and not response in like kind, giving them a taste of their own medicine lol