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He just released a book called Pre-suasion that Adams said to stop everything and read NOW. I already started reading it and you might want to start with that. It seems to cover a lot of the same stuff but with some new stuff as well. You certainly don't have to read one to understand the other.

Ok, Started to read, hooked already. Thanks for the suggestion.

Pre-Suasion: A Revolutionary Way to Influence and Persuade. Came out 2 days ago on hardback in UK.