Interesting, I like the idea of using related words in a new way that makes someone consider what you mean.
I thought of Wise Consensus vs. Smart as it is a play on the wisdom of the crowd. Yet still implies you are doing something a better.. An Implied Upgrade.
Smart Media, Smart contracts,... Smart is over used, so that you no longer pay attention.
Just some thoughts... I like the way you are thinking though. Defining what Steem is and what we do with our own language is a great move.
Wise Consensus, Wise Contracts.
Also, if I wanted to word smith the word contract, which as you have pointed out isn't a contract at all... I feel some attraction to the word "Agreement". As it is sort of an Agreement between the user, dev and the blockchain.