When #posh is represented on Instagram things will change quite a bit, it won't bring writers, that's a fact, but it could bring investors who want to share their content, have you seen how much cameras and photo accessories cost? If they like the platform, they will surely invest, but the words in their posts will be few, the important thing would be their photography; I've been inviting some of the people I know and I was worried when one of them told me he was a photographer, not a writer, a change of mentality is needed if we really want to invite all kinds of people.
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That's not a problem in my opinion, with communities growing for all kinds of niche and dapps such as @dapplr coming to life there'll be rewards going to single photo posts as well but of course the rewards might be a disagreement on by some stakeholders but it's not like they make anything from the photo post itself on IG it's all sponsors and adrevenue there as far as I know.